Industry News

Bluetooth Speakers Are Still The Mainstream Of Speakers

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Update time : 2018-11-19 18:12:52
For consumer-grade speaker products, according to the product type, it can be divided into three main product types: Portable Bluetooth Speaker, desktop active speaker (multimedia speaker), smart speaker, and TV stereo. According to the survey data, in 2018, the various types of speakers in the Chinese speaker market accounted for the following - Bluetooth speakers, accounting for 32.34%, ranking first, becoming the product with the highest attention of consumers this year. Desktop active speakers ranked second with 25.07% attention. Ranked third, is the smart speaker (exactly AI smart speaker), the proportion of attention is 21.87%. In the subsequent rankings, TV audio's attention ratio was 10.12% (compared with 2016, showing a clear upward trend); outdoor portable speakers were 6.03%; outdoor trolley speakers were 5.01%.
In recent years, the market attention of Fashion Bluetooth Speaker has been on the rise and has attracted the attention of more and more young consumers. Of course, this is actually what I expected. On the one hand, Bluetooth speakers have a more diverse use scene with their unique wireless connectivity and portability, which can be said to be favored by users. On the other hand, the price of Bluetooth speakers is generally more intimate than that of desktop active speakers, especially for those consumers who do not have high requirements on sound quality. A simple and easy to use portable Bluetooth speaker is very suitable for them. Daily use needs.
Portable Bluetooth Speaker